Essential SEO Tips

We have developed a list of website optimization tips that you may benefit from when starting up your company and/or website

Domain Names

This is the name that you register your company online as. Your domain name should also be related to keyword searches and thus help ‘it’ to be found on the internet. This will help push you up the ranks on search engines. Your domain name should be relevant to your search keywords or your companies name and/or services.

Keywords

Make sure that you have important and relevant keywords. This is vital for been found on the internet and for internet users to find you. Keywords must describe your company’s goods and/or services. Make sure you use effective keywords.

Text

For optimization to occur, a website needs a minimum of 200 -250 words. The more words you have on your website the better it is for optimization. High levels of text can and will increase your keyword density.
But always make sure that your text makes sense!

Linking System

It is important that your website links up in a friendly manner – including HTML text links. This allows search engine spiders to properly index your main and sub pages.

Load Time

It is very important that your website loads quickly – this makes it more accessible to internet users.

Web Page Title

This is the title that tells the search engine spider exactly what your website is all about. This is normally found on the top left hand corner of browser window and is controlled by the HTML title tag.

Link Exchange

Is when you link your website to other websites and they link back to your website. This will allow people to get to your website via other websites. This helps you increase your traffic and ranking position on the web. However, links must be valid and congruent with your website in order for search engines to place value on them.

Submitting

It is important to submit your website to search engines correctly. You must abide by the rules and submission requirements – this will allow the search engine to index your website.

Patience

It takes awhile until a search engine has indexed your website and ranked you accordingly. Also, please note that it takes about 3 months for results to occur on search engines after optimization.

Avoid Constant Change

Search engines require some time to properly index your website. If you are continuously changing your site – the spider will not index you appropriately.

Google Adwords – Pay Per Click

Pay per click is a popular advertising method to ensure traffic is driven directly to your website. We specialize in running these campaigns for you!

Email Marketing

This is another one of our services, it helps to increase your company and websites brand exposure and brand awareness.

E-Stationary

Is another one of our services. This helps to spread the word of your company and website through your day to day emails.

Banner Advertising

This is a method to promote and advertise your company more by advertising your company and website on another website in the form of a banner advert.

External Advertising

Supplementing website advertising with other methods of advertising (e.g.: print, radio, TV) will help to increase your exposure and drive the traffic to your site. Remember optimization is mainly concerned with driving traffic to your website in one form or another. Our tips contain direct optimization tips as well as secondary service tips that will help to increase your website traffic. We hope that some of these tips have helped you somewhat. If you would like more information please don’t hesitate to contact us via our online enquiry form or give us a call.