Performance Statistics and Traffic

Optimization, marketing and advertising

All have one common goal – to increase your exposure and thus in turn create business for your company and for your website! Exposure can be measured by traffic and therefore the statistics your company receives. Traffic and statistics are slightly different terms and yet they are actually interrelated.

Traffic

In basic terms means the amount of people, hits, impressions that your website achieves from been on the web. This is actual rate/s that is measured per day, per week, per month and even per year. One will need a statistical program to analyze and monitor the traffic your website generates

Statistics

Are averages and can be expected amounts of traffic that your company can generate. Statistics are normally based on your traffic rates and are thus are an indication of what you can expect, statistics take into account competition factors, industry and market growth factors as well as your current rates – and then works out an expected amount. Statistics are indications and can be used as a ‘benchmark’ to see whether or not your company is performing correctly according to your industry factors and your actual results

Monitoring Traffic

Is monitored by statistical packages such as AWstats which is a package and option we at GetHits can offer you. This will help you to make sure that your are performing optimally and correctly in the market. This will also help you to ensure and check that your advertising, marketing and optimization options and campaigns are working in your advantage.

For instance

Your monthly current visitor rate in 515 unique visitors – the industry average is increasing by 5% per year and the competition has not reached a saturation level. You would therefore expect a similar traffic rate per month… averaging out to 540 per month at the end of the year. A decrease in your ranking and traffic may indicate that a competitor site is implementing successful advertising and marketing and/or optimizing campaigns. If you implement a PPC, marketing, advertising and/or optimization campaign and there is not an increase in your traffic – this means that (given appropriate timing) your campaign is not been correctly implemented.

Monitoring traffic rates with a statistical program and comparing this with statistics (which we can help you with) will give you an indication of how your company and website is performing.

To find out more or for our assistance in helping to guide you in the right way with regards to your current and expected future performance, please don’t hesitate to contact us.