Get help with website marketing from GETHiTS...

Need to learn a little bit more about website marketing and what is SEO? GETHiTS is here to help with a hopefully easy-to-understand and helpful guide to some of the more commonly used terms on the internet today. Some terms may be familiar and others not. If you need a little more help, or have any suggestions for additions or changes to this page be sure to email us at talk2us@gethits.co.za and we'll do our best to improve and build on these help pages!

What is a blog?

Originally called a 'weblog' a blog is a very popular form of communicating with people (or clients) online, acting as an excellent platform for distributing fresh content, media or news. A blog can exist as part of an existing static website or as an individual website, not attached to another. Owners and authors post on the blog at their discretion and pages are usually displayed in a chronological order from most recent backwards.

What is SEO?

Search Engine Optimisation (SEO) is the process making a website appear higher in Search Engine Results Pages (SERPs). SEO involves various methods such as keyword dense content creation and link building which help to improve the chances a website will appear on Page 1 of search results for related terms. Appearing higher in search results means increased visitors to a website and hence potential customers.

What is Google AdWords?

Google AdWords is the main source of revenue for the search engine and allows advertisers to display advertisements in search results, as well as on partner websites in both text and image format. Google AdWords allows a business owner to appear on the first page of search results even if there website does not have a high enough rank for that particular search term. Pay-Per-Click (PPC) is a good way to increase traffic to website as well as remain competitive in your target market.

What is Google Places?

Google Places allows any business to create a page that is linked to a marker location that is placed on Google Maps, the free online map service offered by Google. If your busines relies on search terms related to geographical location (for example florist cape town having a Google Places page can be beneficial in helping to increase visitors to your website and allows the addition of related media, contact details and special offers as well as a Reviews system.

What is Email Marketing?

Email marketing offers a more traditional tool for online advertising, allowing a business or person to mail to numerous addresses in bulk. Email marketing is a good way to get your message across and is a more direct form of online marketing as opposed to posting on blogs or social media platforms. Bulk email marketing is generally conducted through the use of one of the various web-based email services.

What is content creation?

Content creation relates to writing new website text or refreshing existing text on a website with the addition of more keywords related to the business target market sector. By creating content that focuses on a specific keyword or set of keywords that are relevant to a business there is a possibility to increase the visibility of that website in search engine listings. Adding new and unique to a website should be considered a necessity on a regular basis to improve search rank as well as user experience.

Interested? We'll do our best to help you get the most out of your new website, internet marketing campaign or any other ideas you may have! Just fill out the form below, email us at talk2us@gethits.co.za or you can call (+27) 0860 103 674 or 021 671 2170 during office hours.


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