Sharing content online is one of the biggest and best ways to get your business noticed. This digital marketing guide for small businesses, freelancers, and individuals aims to give you the boost to get business buzzing.
The GetHits Digital Marketing Guide for Small Businesses
Social Media for Small Businesses
The rule of thumb with social media marketing as a small business is: keep on top of it. No matter how great the products and services you’re selling are, there will probably be someone else offering something similar online who speaks louder, sells harder, or has a bigger advertising budget. The trick to getting the edge with social media is engaging with your audience. It’s in the name, after all.
Facebook is one of the most ideal platforms to add your longer posts to. It’s most popular than Google+ for certain products and most certainly has one of the highest number of users. Managing your Facebook page is also relatively easy when it comes to posting, because there is the option to schedule posts, instead of logging on every day. You can analyse the behaviour of your followers; what kind of posts they like, when they’re online, etc.; with Facebook Page Insights.
Advertising on Facebook is also an option, if you have a little bit of a budget to play with.
Twitter is by far the easiest to maintain – just chat about things that are relevant to your business. Twitter displays the current trending terms, or hashtags, for you to choose from. Make certain that the trends you engage with are related to your business.
Because you have a maximum of 140 characters, what you say can be short and sweet. If you’re interacting with your followers, most of what you’ll be tweeting is a few replies in a number of discussions.
Staying active on Google+ is easiest for those who use Gmail or Google often in a work day. Google+ is especially useful for businesses that offer web products or online services, as there is a large tech following on Google+.
The majority of Google+ users are men, and Google+ users are more likely to use the social media platform to perform research on products, serivces, review, and companies.
PPC Advertising for Small Businesses
If you’re a small business competing is a rather larger industry, the best way to get found is to infiltrate Google. Putting yourself at the top of the search results for the product or service you’re offering can up your a step ahead of your competitors.
Display Marketing for Small Businesses
You’d like to take an alternative route when it comes to online advertising? Display marketing puts your advert on websites that are relevant to what you’re selling. This way you’ll reach the online users you’re targeting and, which is especially handy if you’re selling products, you can have an eye-catching ad to get them hooked.
Which online marketing style do you think would suit your business best? If you’re not sure, get in touch with us and we’ll get you sorted.